12 failed products that show the risks of innovation
Introduction: When Innovation BackfiresEven the most powerful corporations in the world miscalculate. Massive research budgets, elite marketing teams, and global distribution networks do not guarantee success. Some product launches collapse under poor timing, flawed strategy, or simple misunderstanding of consumers. The financial consequences can be staggering—often reaching hundreds of millions or even billions of dollars.Below are 12 failed products that cost corporations millions, alongside the lessons they left behind.1. New Coke (Coca-Cola)In 1985, Coca-Cola altered its legendary drink to rival the sweeter flavor of Pepsi. Roughly $30 million to $50 million was poured into product creation and promotion by the…
