The effect of abolishing admission charges on museum visitor profiles
In 2001 the United Kingdom abolished admission charges at its national museums, and in 2002 the department announced 62% more visits in seven months. It stands as one of the most successful cultural policy figures of recent decades, frequently referenced whenever free admission becomes a topic of discussion globally.What almost never accompanies that figure is the question a market researcher asked himself the moment he read it, and which turned out to be the decisive one: were a lot more people visiting museums, or were the same people visiting more often? The survey he ran to find out showed that,…
